Real estate as media enterprise
New and old online real estate companies in recent years have approached the business as media enterprises, using content and advertising as a business model. What is the outlook for these companies? Can real estate content really work to fetch enough advertising dollars to feed a media enterprise? Join executives from Bankrate, Zillow, Trulia, Scripps Media and the REA Group for a lively discussion.
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Copyright 2008 Inman News
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